Hey!

BlackFreelance looks at employer-independent work from a specific perspective. 

Our businesses are small, but even small businesses need focused leadership...which means we all have specific responsibilities. 

So for the rest of the year, we’re going to be going over the responsibilities we have as leaders in our freelance work. We’re walking through...

• CEO: Chief Executive Officer
• CMO: Chief Marketing Officer
• COO: Chief Operating Officer

There’s a reason for this. I believe that every freelance business needs this kind of perspective more than ever. 

Yes, we’re dealing with more uncertainty, but there’s also more opportunity out here for indie workers than there ever has been in history—and you don’t take advantage of that just hoping your business works out for the best. 

So make some space to close out 2022 by reshaping your mindset—a mindset that will help you take advantage of 2023 and all the options you have in front of you as a freelancer. 

This month we’re covering the responsibilities of the Chief Marketing Officer, or CMO.  You’re going to want to keep up with this once since it’s so much more than placing ads. 

Owning perception and brand

One of the most important responsibilities of a CMO is in shaping how your target market views you.

This is basically branding—but that concept has gotten seriously watered down in internet business. 

Branding for freelancers is more than just colors, fonts, and packaging. It’s positioning, differentiators (what sets you apart from other freelancers), value statements…and more. 

If that sounds like a lot...know that it’s something that you grow into, but also that you can copy a LOT from more established freelancers. 

So don’t stress! We’ll help you along the way. 

Megan

P.S. A couple reminders…

• Don’t forget to keep your strategy workbook going! Need any help? Come talk it out.

• If you’re ready to take the next step in your freelance journey and want to “self-coach” your way to a healthier freelance business—come check out the Black Freelance Academy to improve your skills as CEO of your freelance world. 

• It’s our job as Black freelancers to spread the word on the potential out there, so if this message was helpful, pass it on!