When ad revenues plummeted, the real panic around Twitter started.
As much as I dislike Musk, I’ll say he was right about one thing...business models based on ad revenues are sketchy.
It’s why as a freelance writer, I don’t work with publications...they rely too heavily on ads and attention vs. products or services they provide.
The lesson for freelancers is to be aware of the revenue models your clients and prospects use. They’re a strong clue to business viability and how they’ll weather change in the world.