If you don’t know what a SWOT analysis is, check this link out. But it’s basically a way to assess our internal dynamics (Strengths and Weaknesses) against external (Opportunities and Threats).
Use the info you’ve picked up over the last two weeks to fill this out, but here’s an example of what it looks like for me.
Knowledge of how clients’ customers use AI
Being in an industry with a lot of specialized, siloed knowledge
(Yours might be something like having a skill that’s hard to automate)
Being a writer…clients might think they can replace me with prompts
I have some SEO-driven work. SEO writing is some of the most easily taken over by A
I might be able to save on proofing
There might be a chance to create much more engaging images if I get good at prompts
AI in general marketing automation
Fill this out for yourself and hold on to it. We’ll be using it for next week’s exercise.