But choosing a
niche is just the beginning. You can also use employment for other insights on running your business, and this month, we’re
talking marketing. Where the people are There was one, main reason I knew to focus on LinkedIn and conferences when I started marketing my business and creating content. From years of work, I already knew that’s where they were spending time. And I bet you can find similar info about your niche. It might mean looking at your employment history, reading up on a trade mag, or talking to your network. Regardless, listen to what they’re saying. It’s always easiest (and most effective) to meet people where they are. Featured Freelancer Emulation is a powerful tool for new freelancers. Spend the month checking out this featured freelancer to review their niche, services, website layout, and overall marketing. Full list
here This month, check out Frieda Wiley who's a medical and science writer. I love her site because it's straightforward, has clear navigation, and lets visitors know exactly what she does. |
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