But choosing a
niche is just the beginning.
You can also use employment for other insights on running your business, and this month, we’re
talking marketing.
Copy the tactics
My field uses a lot of case studies...but not every field does.
The last thing I would do would be to step into a niche and try to use case studies in my marketing if nobody else in that field was using them. Is it possible it’s just a missed opportunity? Yes, but it’s not likely.
Especially if you’re new to freelance marketing, don’t try to disrupt marketing standards. There’ll be plenty of time for that after you find your footing.
Featured Freelancer
Emulation is a powerful tool for new freelancers. Spend the month checking out this featured freelancer to review their niche, services, website layout, and overall marketing. Full list
here
This month, check out Frieda Wiley who's a medical and science writer. I love her site because it's straightforward, has clear navigation, and lets visitors know exactly what she does.