But choosing a
niche is just the beginning. You can also use employment for other insights on running your business, and this month, we’re
talking marketing. Stay on topic One thing I always see good marketers doing is focusing on the topics that are top of mind in their industry. If it’s staffing shortages, they’re talking staffing shortages. If it’s AI, they’re talking AI. If it’s a new regulation that’s going to disrupt business...that’s what they’re covering. If you follow the themes of employers around you, you’re sending a message that you’re an insider AND that you’re staying on top of the topics and challenges your prospects care most about. Featured Freelancer Emulation is a powerful tool for new freelancers. Spend the month checking out this featured freelancer to review their niche, services, website layout, and overall marketing. Full list here This month, check out Frieda Wiley who's a medical and science writer. I love her site because it's straightforward, has clear navigation, and lets visitors know exactly what she does. |
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