Most of your freelance decisions should be pretty straightforward. I’m not saying freelancing is easy or quick to figure out, but we shouldn’t be turning our brains inside out to figure out the basics. That’s because most of the script is written for us. One of the reasons I got up and running so quickly in my freelance business is that I copied a lot of what I did...my niche, my skill set, my website, and a good chunk of my marketing. Instead of reinventing the wheel, I went with what was already tried and tested by other freelancers and businesses. This month, we’re going to go over what that looks like. Lift your marketing strategy Talk to enough freelancers who’ve been doing this for 10, 20, 30 years and you’ll find out that they all basically start the same way with their marketing. That’s a lot of cold introductions, a ton of follow-up, and having a system. Of course, as you become more established you’ll find longer-term relationships and word of mouth starts to kick in, but in the beginning? Do what works for everybody else and then branch out. |
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