Hey! 

So, I’m big on using employment as a guide for your freelance business, every successful freelancer I’ve run across, whether in a creative space or accounting, has used employment at some level to validate their freelance choices.  

But choosing a niche is just the beginning.  

You can also use employment for other insights on running your business, and this month, we’re talking marketing.  

Using employment to inform your marketing...market opportunity 

I run into a ton of freelancers who wonder whether the work they want to do is viable...and the thing is, you can skip all that wondering.  

Look at your field to see if there are businesses built around your interest...whether people talk about it in the same way you’re thinking about it. 

One of the reasons I decided to refine my niche from healthcare to enterprise healthcare is that I saw people doing the same thing—there were marketing agencies and vendors who targeted that area exactly on their website.  

So when you’re asking these fundamental questions about your business, don’t reinvent the wheel. Go with what’s already been proven.  

Featured Freelancer 

Emulation is a powerful tool for new freelancers. Spend the month checking out this featured freelancer to review their niche, services, website layout, and overall marketing. Full list here   

This month, check out Frieda Wiley who's a medical and science writer. I love her site because it's straightforward, has clear navigation, and lets visitors know exactly what she does. 

Megan