When you listen to the freelancers who are
making over six figures, launching innovative new services and stepping into pure entrepreneurship, they all have one thing in common...they’ve mastered their niche.
There’s a ton of info on the site on how to choose and grow in your niche, but I want to kick off 2024 with tips on the mindset you’ll need to become a master of your niche...before you even get one freelance client.
And here’s the thing. Remember how freelancing and employment aren’t a binary?
Well, if you base your freelance business on your employed background (which I HIGHLY recommend) any work you do here will pay off in both areas...whether you’re employed, freelance, or a hybrid.
It’s easy to get caught in the weeds of everything going on in your niche, but that’s the exact opposite of where you need to be.
Understanding a
niche is a top-down exercise...so while what’s going on with one company might be an example, it’s just one tree. You’re looking at the forest.
Megan