Hey, 

Your niche is one of the foundational pillars of your freelance strategy. When you focus here and keep it updated, you’re on the way to lower-friction freelancing and providing yourself with stability and sustainability in your work life. 

But in a world like today’s when everything seems to be shifting, making choices in your niche can be difficult. 

That’s why this month, we’re looking at how you should be approaching, choosing, and refreshing your niche in uncertain times. 

(If you’re new to niches, this resource page will get you started.) 

Ready? Let’s do this!

Look to the employed world…

A couple weeks back I got a prospect who contacted me because her company is shifting to focus on healthcare in the midst of all the turmoil. 

Little bits of info like that can be invaluable to freelancers (that’s one reason I’m sharing it with you), so talk to your clients, employed friends, and family. Ask what changes they’re seeing in their work—who’s getting laid off, who’s getting hired, and what’s changing. 

There’s a lot going on right now and none of us can figure out a solid picture alone. Join the BF Discord to share what you’re seeing and learn from the rest of the BF community.

Megan

Want to get the most out of your employment experience? Grab your free Employment Value Extraction worksheet here.