Getting new clients is easily one of the most frustrating and important aspects of being a freelancer. You can drive yourself crazy trying to network, run behind cold contacts, and drum up referrals. There is an easier way though, and it involves driving new business by talking about the topics and problems your potential clients care about. That’s why this week’s freelance tip is…

Creating video, written, and audio content…even just collecting news and other content sources, can set you up as a go-to source of information in your clients’ minds, as well as help get your site and social presences ranking higher with people who are looking for a freelancer like you.

This system works for anybody, but for writers and marketers, learning to create content strategically means not only more clients, but also that you learn additional services you can sell to businesses and organizations (that’s how I got my start.) If you want to learn more about using your writing as a foundation of your business check out this article.

Have yourself a great week, and if you’ve got 2 minutes, I’d like to ask you to reply to this email and let me know whether you’re looking to get more clients, or trying to figure out how to get your first. Thanks!

Megan.