I went to my first, big MMA match this weekend.

Regardless of what you think of cage fighting, you have to admire the UFC’s dedication to growing the brand in a world saturated with sports, and the commitment their customer experience. I would recommend a live fight to anyone even remotely interested in combat sports or general branding. The whole experience was like sitting in a live video game…a video game with food, t-shirts, and the chance to connect with stars and other fans. I left feeling like I’d attended an event designed for my needs and expectations, and not just a show.

As a freelancer, your job is actually kind of similar…it’s not as flashy, but you do have an opportunity to do some great things around the services you offer. That’s why this week’s tip is…

That can sound intimidating, but all you have to do is keep your clients centered in your work…it will make your freelance life easier and more profitable all around.

Megan.