Niches are all about energy. Learn to recognize what makes waves and you’ve taken the first, hardest step.

Best example of this lately? How Rihanna’s Fenty Beauty launch has established brands shaking in their marketing boots. Check out brands like NARS and Clinique and you’ll see reaction.

Reactions that mean they—arms of organizations that move billions of dollars worth of cash—know something’s up.

When big dogs take notice, you should too.

Best way is to start paying attention to the niche itself, but not just the consumer side. Look for what’s going on behind the scenes. What’s moving with the businesses that supply and support the businesses. Pay attention to their reactions. Subscribe to their content. Read their trade mags.

The niches you think are huge are usually bigger than you can even imagine, and they need your skills and services too.  

Megan