A couple days ago I got an email from a really excited
freelancer who had a great idea for a niche. (I’m not going to give it away since that’s her revelation.) She asked me what I thought and I loved it…it’s a growing space with a lot of activity and a lot of cash flowing through it.
My big concern though, was her finding the clients who had actual money.
See, a lot of niches get a TON of attention and hype that’s tied to exactly zero cash, and that can make it hard to identify the clients who can
pay you for your work (remember, that’s why you’re in this in the first place.)
It’s possible to get around this problem though.
That’s why I told her to focus on prospects with clear products and ways to make money. Those people not only are best able to pay, they’ve also already demonstrated forward movement and a desire to grow in their own businesses. Those are the kinds of growth-oriented people that are the best to work
with.
If you’re wondering about the best way to navigate your niche, I’m going to suggest you do the same. Start looking for money changing hands…actual transactions in the form of who’s selling products and services, and think about how you can help them reach their goals. And remember, if you’ve ever got any niche questions, shoot ‘em over!
Megan