Imagine you’re new to a niche and trying to get established. Let’s say it’s pet care and supplies (a huge one).

You just found a new prospect who’s looking to create a blog series geared toward young families who want to pick the perfect pet for their children.

You’re really interested in this work…it pays well and it’s credited, which would be great for your portfolio!

But…

You don’t have any experience writing on pets yet.

You do though, have a background writing tips for couples with children.

Would you walk away from the work? Say you didn’t have experience in the pet niche? Send over samples from your portfolio that was written for families?

Think about it. Seriously…try making up a sentence or two in your head that you would use to approach your contact.

Got it?

Here’s what I’d do.

It’s important to be honest in these situations, so you never want to misrepresent your experience. What you can do though, is downplay any weak spot. Here’s what that looks like.

“This series is right up my alley. I have a lot of experience in helping young families solve the problems they face and would love to send you some samples.”

While you might be new to the multi-billion dollar world of pets, that’s not the only hurdle you’re helping your client get over. Every project is multi-faceted, and just because you don’t meet one requirement, doesn’t mean you can’t blow another out of the water.

Practice looking at your experience from multiple angles and you’ll realize you have more to offer than you probably thought.

Megan

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