I just got an email from one of the freelance gurus I follow. He was thinking about expanding into green solutions and pet care as niches.

 

Yesterday I ran across another Black freelancer and veterinarian who’s a science writer (JoAnna Pendergrass! Check her site out!)

 

I see successful freelancers all the time specializing in niches like parenthood, B2B, local SEO, Amazon reviews, retail, web design companies, Shopify, or customer service.

 

Still, some of us are stuck trying to make it work in the in-your-face specializations — instead of going with what’s viable, growing, or well paid, we go with what’s obvious.

 

Obvious might feel easy but it’s also a great way to end up in a niche that’s overcrowded and doesn’t need you (and will probably pay and treat you accordingly).

 

When you’re choosing or adjusting your niche (or niches) look past the obvious. Sit back, open your mind, and consider spaces that just might need someone willing to focus on them.

 

Start with lists like this for your niche research, and don’t limit yourself…and to all the American freelancers, Happy Black History Month!

 

 

 

Megan

 

P.S. If you want to find a niche with viability, the existence of a trade magazine is very strong proof that a niche is thriving. (...usually. Media and entertainment are a possible big exception.) And if you’re still stuck? Test the waters with real estate.