Every month we run through a series of questions to help you run your freelance business like a bigger business — “self-coaching” your way to better results and a better life.

 

Hey! Happy CMO month!

 

So a while back I published this post on using LinkedIn paid email as a marketing tactic for freelancers. I shared, because I went from hours a week marketing to basically none, just for about $100 a month. (I’ve spent as low as $30 a month.)

 

I think it’s an option every freelancer should try…just because of the amount of time it can save and how it can let you “forget” about a huge chunk of your marketing…IF you set it up right.

 

That’s why this month I want to go over a few tips to help you get your system up and running. So…first step?

Get Your Titles

This is something I suggest every freelancer work on…that’s whether you’re using LinkedIn or not.

 

Knowing the titles of the people you most often work with makes marketing SO much easier. You aren’t randomly contacting people at an organization…you can go straight to the person who’d be most interested in what you do.

 

It can take some time to figure out though, especially if you’re not super familiar with your niche.

 

It even took me a second to understand that I needed to work with people with titles like Marketing Director, CMO, Chief Content Officer, and not Marketing Analyst, Content Specialist, etc. (Because the second set aren’t usually decision-makers)

 

Once you start seeing a title popping up repeatedly in your work, make a note. And when you’re setting up your ads, make sure to use the Job Titles field to hyper-focus your ads just on that type of job.

 

Need more details or have questions? Come by the Academy boards and let’s talk it out!

 

 

 

Megan