Hey!
Well, it’s the voice of your customers.
From case studies to testimonials…even the verbiage and terminology they use. Make sure their voice guides everything you produce. It’s the best way to signal that you understand the problems of your market.
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content Marketing? Start here.