Every month we run through a series of questions to help you run your freelance business like a bigger business — “self-coaching” your way to better results and a better life.

 

Hey! Happy CMO month!

 

For March, we’re talking marketing tactics on LinkedIn…so if you haven’t yet, check out this post. It explains how I use LinkedIn paid email as a marketing tactic to save time and do a better job connecting with my freelance target market.  

 

This week, we’re going to cover something that’ll make or break your add success…and that’s your subject lines.

 

Focus on subject lines

 

You can write the most amazing message with a creative call-to-action (CTA)…it can be perfectly formatted with the best offer LinkedIn’s ever seen…and it won’t matter if nobody opens it.

 

There’s a reason pretty much every email conversion expert will tell you to test and experiment with subject lines. If your subject line doesn’t prompt an open, you’ve wasted all the rest of your work.

 

While finding the most effective subject lines takes practice and experimentation, here are a few tips to play with on LinkedIn:

 

• Use personalization. LinkedIn doesn’t offer variable fields, but you can still keep things personal, by mentioning an industry, award, or topic you know will get your reader’s attention.
• Front load. If you’ve seen a sponsored message in your own inbox, you’ll know that the entire subject line doesn’t show up in the preview. Because of that, I try to get the most interesting words up front.
• Be brief. Formal language isn’t your friend here, so keeps words short and simple.

 

Not sure how to start refining your subject lines? Come by the Academy boards and let’s talk it out!

 

 

 

Megan