Hey!
Sales can be a ridiculously valuable source of insight into how your customer thinks, talks, and what they expect.
Don’t have a sales department or dedicated salesperson? Take a step back and ask what people are seeing in their work in the sales role…even if that person is you.
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content Marketing? Start here.