Hey!
One of my most challenging (and promising) clients right now is struggling with their marketing because of one main reason—sales and marketing are siloed off from each other.
This is impacting their content, but also everything else (including their revenue).
I’ve been spending a lot of time trying to figure out how to help them get things aligned, and this article is really helping me shake off some of the cobwebs and take a fresh look at what B2B marketing looks like in 2022.
Give it a quick skim, even just for an inside look at how you can better streamline your own sales and marketing as a freelancer.
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content Marketing? Start here.