Hey!
So this week’s marketing tip was to understand that time changes things. Well the same is true for content.
6 months ago, a prospect might not’ve been ready to ready to attend a webinar on how your offering can help them do better work. Next week, they might not be.
It might need to be refreshed and jazzed up a little, but there’s a good chance that “old” content isn’t ready for retirement.
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content Marketing? Start here.