Every month we run through a series of questions to help you run your freelance business like a bigger business — “self-coaching” your way to better results and a better life.

 

Happy Month of Marketing!

 

We’re digging even deeper into how to create your value statement…so if you don’t have one that you can toss into emails or social media posts, this is the month for you.

 

This week, we’re covering value.

 

What do you provide?

 

If you start paying attention to ads, you’ll see this everywhere.

 

Think about insurance commercials…whether it’s how much you’ll save, how reliable they are, or how fast you can get a quote, they let you know why you should be working with them. And they do it up front.

 

As freelancers, we should be doing the same.

 

People are busy and have plenty of alternatives to working with you (including just letting whatever problem it is you solve fester), so you’ve got to let them know early.

 

Here’s how I do it.

 

I’m a healthcare tech writer and content strategist who helps marketing leaders get more value out of their content efforts.

 

Now, I’ll be the first to say I could probably be a bit more specific here…and sometimes I am. Sometimes I mention saving time or getting more leads. But for a generic description, that’s what I go with.

 

Generic is actually just fine as a starting point. So if you’re worried about not getting it exactly right, don’t stress. This comes down to trial, error, and watching what works and what doesn’t…so feel free to guess at what your prospects want and see what happens. (As usual though, you can get some good info from job posts looking for someone with your same skill set.)

 

But don’t go it alone. If you need some help figuring out what value statement to start with, you’ve got access to support.  Come by the Academy boards and let’s talk it out!