Hey!
So this is especially true on a website, but it applies everywhere.
Nothing should be a dead end. There should always be a link…somewhere else for a visitor to go. It might help them learn more, submit information, ask a question, or hear from other clients.
Regardless, make sure you’re not giving your people an excuse to leave.
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content Marketing? Start here.