Hey!
If you’ve done the work to create and curate, don’t make people dig.
Put yourself in a visitor’s shoes…ask their questions, think of their problems, and try to find their way through your site.
If it’s taking too many clicks or guesses (for example, to find your rates, how you solve their problems, or how they can get started with you) it’s time to rethink things.
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content Marketing? Start here.