Hey!
If you’ve ever seen the term “TOFU” tossed around in a content marketing context, well you’ve seen a top of the funnel conversation.
This refers to the marketing funnel and the content that happens at this stage. It’s usually things like blogs and social media, but can vary depending on what market you’re in.
If you want to explore some new TOFU tactics, these might help.
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content Marketing? Start here.