Hey!

 

 

I use this one a lot and should’ve covered it earlier.

 

ROI, or “return on investment” is just a way of pinning down how much you put into something vs. what you get out.

 

It can help you focus on the net results—instead of just getting caught up on cost or ending up overly impressed by results.

 

The basic formula is Gain, minus Costs, then dividing that by Costs.

 

Negative is likely a problem, positive is probably a good thing.

 

You should be able to measure, or at least consider ROI for your content efforts…but it can be tricky.  

 

 

Megan

 

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

 

And if you want to learn more about Black Content Marketing? Start here.