Hey!

So this is one of my favorite tactics to inform content marketing.

If you can find marketing research that covers concepts like the type of content your audience reads or the topics they’re interested in, it’s MUCH easier to create content that gets results.

But it can be expensive if you get custom work done.

That’s why info from organizations like the Content Marketing Institute or research firms in your niche can be so valuable.

But if you’ve got a high-value project or client with deep pockets, it might be worth finding an agency specialized in your need or niche and getting some custom work done. 
 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.