Hey!
So this is a big one on the email side.
As good as you might think an idea is, you never really know until you get the copy out there and see how people respond with opens, clicks, and eventually, conversions.
A/B testing allows you to test different subject lines, body copy, landing pages, etc. when you send.
If you want to learn more, this might be useful.
Megan
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content Marketing? Start here.