Hey!

This month we’re going to go over a few ways to set up your content marketing posture for next year...but we’re keeping things as simple as possible. 

Content marketing is a marathon, so it’s always important to look for ways to keep things easy to avoid burnout and frustration. Here’s what we’re covering each week: 

• Make it fit your life
• Tie to a business goal
• Follow your clients and competition
• Keep metrics simple

Make it fit your life

You know how I’m always saying that a freelance business should improve your life? 

Well, your approach to content marketing should too. 

This means you need boundaries and processes that align with your lifestyle goals. 

That could mean anything from batch creating (creating a large amount of content at once and distributing over time), to focusing on shorter content, to shifting to curation over original work. 

Whatever it is, if content creation feels like a burden? Next year is a great time to refresh your approach so things aren’t as heavy. 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.