Hey!

This month we’re going to go over a few ways to set up your content marketing posture for next year...but we’re keeping things as simple as possible. 

Content marketing is a marathon, so it’s always important to look for ways to keep things easy to avoid burnout and frustration. Here’s what we’re covering each week: 

• Make it fit your life
• Tie to a business goal
• Follow your clients and competition
• Keep metrics simple

Tie it to a business goal

Just one. 

Pick just one goal for your content to contribute to. That’ll make it easier to refine as you go. 

Maybe it’s creating awareness...or closing new deals...or upselling current clients. (Lately, personally for me, it’s been promoting a new service.)

Keep it simple and it’s a lot easier to keep things moving. 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.