Hey!

This month we’re going to go over a few ways to set up your content marketing posture for next year...but we’re keeping things as simple as possible. 

Content marketing is a marathon, so it’s always important to look for ways to keep things easy to avoid burnout and frustration. Here’s what we’re covering each week: 

• Make it fit your life
• Tie to a business goal
• Follow your clients and competition
• Keep metrics simple

Follow your clients and competition

Every piece of content you create doesn’t have to be from scratch. 

Keep up with your clients AND your competition, and you’ll find it’s easier to get inspired, track trends, and guide your business. 

Don’t reinvent the wheel when you don’t have to. 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.