Hey!

This month we’re going to go over a few ways to set up your content marketing posture for next year...but we’re keeping things as simple as possible. 

Content marketing is a marathon, so it’s always important to look for ways to keep things easy to avoid burnout and frustration. Here’s what we’re covering each week: 

• Make it fit your life
• Tie to a business goal
• Follow your clients and competition
• Keep metrics simple

Keep metrics simple

Don’t overcomplicate your content. 

Focus on moving and understanding just one metric at a time.

It might be click throughs, page visits, downloads, or views. Whatever you choose, try to ignore the pressure to focus on everything at the same time. 

Simple wins add up.

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.