Hey! 

A lot of our markets have been in crazy levels of flux in the last few years...which is exactly why it’s so important to ask good questions...especially as we go into 2023.  

That’s why this month, we’re asking and answering 4 critical questions to help you turn 2022 marketing “failures” into wins and “raise the floor” of your performance.  

Take some time with these, especially since it’s going to involve being honest and reframing some aspects of your business that might not have turned out the way you wanted.  

Ready? Let's go! 

Positioning is how you want your market to think about your brand. (You can read more about that here.) 

...and sometimes, it doesn’t work out the way we want.  

I remember early on, a client made a comment one day, “since you’re a social media person”...I am not a social media person.  

They thought of me that way since that’s what they needed...but also because I hadn’t done the work of explicitly stating my positioning (as an industry-specialized writer and content marketer who creates funnels that drive value).  

I’ve done some work on improving that (check it out here if you want to see an example). But if you’ve got your own questions, come by the Academy boards and let’s talk it out.