Hey!

This month we’re going to be walking through the reasons people use content marketing…at least why they should be.

Too many of our clients (and us as freelancers) pour time, money, and effort into content—with little insight into what we should be getting on the other end. 

So let’s take a look at what should be happening. 

Sales

Your content should be generating sales.

Not sure if a popular piece is or isn’t bringing in sales? Try to find it a home on your content funnel.

If it’s not connected to and flowing into other phases of your sales funnel, it’s not doing its job (and could likely use a refresh).

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.