Hey!
Thanks to some really good questions from an Academy member, we’re gonna spend this month talking about distribution.
Now this topic? It’s arguably more important than anything on the content creation side...because if no one runs across the content you create, does it even exist?
Distribution is where way too many freelancers and businesses get tripped up on their content marketing...so we’re going cover four foundational questions you should be asking about your distribution strategy.
Distribution isn’t a game of shouting into a crowd and hoping your people find you.
When you’re precise (like last week’s email covered), you can find the specific platforms and tools that will get you the biggest results...through partnerships, advertising, social media, and more.
Remember that the internet today is hyper-specialized...there’s probably already people out there who’ve done the work of bringing your audience together...so don’t be scared to be precise!
Megan
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content Marketing? Start here.