Hey!
Thanks to some really good questions from an Academy member, we’re gonna spend this month talking about distribution.
Now this topic? It’s arguably more important than anything on the content creation side...because if no one runs across the content you create, does it even exist?
Distribution is where way too many freelancers and businesses get tripped up on their content marketing...so we’re going cover four foundational questions you should be asking about your distribution strategy.
Why are you distributing?
Are you trying to increase website visits? Do you want people to attend a conference? Follow you on social?
Knowing the strategic goal of your distribution will determine where you’re distributing, what you’re distributing, and when you need to change things up.
So spend some time deciding what role you want distribution to play in your business goals...it’ll make your life a lot
easier.
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you
want to learn more about Black Content Marketing? Start here.