Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here.
A lot of our markets have been in crazy levels of flux in the last few years...which is exactly why it’s so important to ask good questions...especially as we go into 2023.
That’s why this month, we’re asking and answering 4 critical questions to help you turn 2022 marketing “failures” into wins and “raise the floor” of your performance.
Take some time with these, especially since it’s going to involve being honest and reframing some aspects of your business that might not have turned out the
way you wanted.
#4 Is my content marketing where it needs to be?
Content is such a broad category...from emails to ads to your website...but now is a great time to look at what didn’t work last year and make some changes for 2023.
Did you invest time in blogging only for it to get little traffic? Maybe your distribution needs support.
Are your emails not getting opens? Maybe you need to test some headlines.
Is your website not answering questions for your prospects? Maybe you need to simplify and make it easier to navigate or encourage them to visit key spages in emails.
The best thing about fixing up your content game is that once you get it right, it can pretty much run on its own. The ROI can be ridiculous.
