So I’ve had some really fast success in my content marketing lately.
My industry’s resetting for the next phase of the pandemic and I needed to adapt and align, so I decided to try out LinkedIn content creation again. This time, keeping it short…but also focused on LinkedIn as a platform.
My thoughts shifted from my last round of content creation…why cover broad content marketing topics to people on the platform? If we’re on LinkedIn, let’s talk LinkedIn!
And that’s what I did. Two short articles, a couple posts, and 2 days of ads later and I had two meetings set up and one new active contact at a client I’ve been wanting to sign for years.
So this month, I wanted to share what I learned so hopefully you can take something away to your content marketing work.
I wrote a post on something that was bugging me specifically on LinkedIn.
Hospitals (my client target market) are there but vendors are missing opportunities to connect with them. It was a short
article…about 600 words, but it laid out how vendors can close that gap.
I also wrote one post on new and more persuasive kinds of content to use. Together they laid out a plan people could take action on pretty quickly...right in the platform they were already using.
One prospect specifically mentioned having read them, so I’m definitely going to be tweaking this tactic in the future.
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content Marketing? Start here.