BF 2-Minute CMO check-up: What to do when business slows down

Published: Sun, 03/05/23

Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here. (Due to a recent loss in my family, this is from last month, but the fresh ones will be up soon...thanks for you patience.)

Hey!

What do you do when business runs dry?

I hit a bump like that just this past week...and it surprised me a bit. It honestly hasn’t happened in a few years.

But I’ve learned some lessons.

Instead of panicking, I reached back and pulled out some tips on what to do when you need to get business moving again...and that’s what we’re covering this month.

If you’ve got any questions, just shoot a response to this email or stop by the boards. Let’s go!

# 1 Hit up your current clients

When business gets slow the first rule is to always start with your low-hanging fruit...and the lowest is often with the people already doing business with you.

Maybe there’s a future project they’ve hinted at or some initiative you’ve seen their competitors stepping out on. The benefit here is that you don’t have to do any on-boarding and might even be able to get some cash flowing in advance.

This is why I keep a newsletter going (through a VA, because I’m terrible about doing it on my own), but it’s totally fine to just shoot over some emails or set up a call to see if they don’t have some opportunities to pick business up.

Let me know if you'd find some tips on getting the conversation going helpful.

Megan

516 Northwood Rd
#8673
West Palm Beach FL 33407
USA

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