So this month we’re talking distribution...the kind that isn’t worth your time.
We’re going to cover this with the caveat that every niche is different and that you should always be working with industry-specific guidelines and your own experiments...but...
I still want to share what I’ve learned from my and my clients own low-ROI efforts so you can at least put these on the back burner when running your own tests.
OK so there’s of course the caveat that I’m in B2B healthcare, but we’re seeing ridiculously low ROI on attending conferences.
Some companies rely on these to get hard copy content into the hands of decision makers, but with prices easily reaching 4- and 5-figures at some, money might be better invested in direct mail campaigns.
That said, virtual conferences tend to be lower cost and have more reliable options for getting content in front of attendees.
Megan
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