So this month we’re talking distribution...the kind that isn’t worth your time.
We’re going to cover this with the caveat that every niche is different and that you should always be working with industry-specific guidelines and your own experiments...but...
I still want to share what I’ve learned from my and my clients own low-ROI efforts so you can at least put these on the back burner when running your own tests.
I know these are standard for businesses but I’m really not sure about them.
Not about the content itself...they’re pretty much expected. But those networks that promise to get them out in newspaper and radio? I haven’t seen anybody have much success.
Not saying it’s not possible, but they seem better suited to some areas than others...I just haven’t run into any where they’re still a good fit, so maybe don’t put too munch energy into testing these out early on.
P.S. If you ever have
any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content
Marketing? Start here.