BF content marketing: Content Marketing truths from sales (Week 3)

Published: Wed, 06/21/23

Hey!

Conversations with salespeople have been some of the most instrumental in developing my approach to content marketing.

I was never a “publish for the sake of publishing” person, but I don’t come from a sales background...which meant there was an entire side of the conversion process I didn’t understand.

This month, I want to walk through some of the most useful and recent lessons I’ve learned working and talking with salespeople and from my own work being both my own sales and marketing departments.

Your sales experiences should change your content

I’ve changed my thoughts on blogging as a freelancer over the years. It’s because, during sales conversations with my clients, I’ve learned they really aren’t looking to learn much about my general musings on content marketing strategy.

They want to know that I understand their industry, how I work with clients, and that I wasn’t outsourcing my writing.

So I backed off on blogging, and now only use it to share truly innovative(and niche-specific) thoughts and results they hadn’t considered.

If you’ll sit back and think about the clients you’ve signed, I bet you’ve run across a ton of useful information in your conversations. Don’t miss out on the opportunity to reflect that learning in your content.

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.

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