Content doesn’t end after the sale 

Customer marketing is a major factor in retaining customers and getting them to deepen their relationship with you or with a client...and there’s a whole world of opportunity to use content to strengthen that relationship.  

In organizations that have strong integration between sales and marketing, the sales team often keeps up communication with prospects...well after they’ve signed a deal.  

For freelancers like us, that usually means newsletters, but there are so many options.  

I send gifts and food with messages, but you can get creative and create content (digital and physical) that suits your brand and expresses your personality. So have fun with it!