Hey!

As much as I believe in the power of content marketing, it can’t do everything. 

Content marketing needs to be an outgrowth of strategic business plans...even great content can’t make up for a lack of direction. 

That’s why this month we’re going to be covering issues content marketing can’t fix...and what you should be doing instead. 

Distribution

Let’s get right to it. 

Most distribution isn’t going to be organic. 

Yes, that sounds wrong in the age of virality, influencers, deinfluencers, but most business isn’t being heavily moved by social media. 

And I think that’s just going to become more of a thing as we move further away from the era of Twitter and Facebook domination. 

And that’s ok. 

It just means that people who know their people, know where they are and how they move will be at an advantage. The hard part is you might have to invest in a few ads and spend some time on a little hands-on research to find your best distribution methods. 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.