Hey!

As much as I believe in the power of content marketing, it can’t do everything. 

Content marketing needs to be an outgrowth of strategic business plans...even great content can’t make up for a lack of direction. 

That’s why this month we’re going to be covering issues content marketing can’t fix...and what you should be doing instead. 

Poor design

I’m fighting a client on this one right now. 

Content needs to be easy to navigate...gently walking users through your funnel. You can’t expect people to search your site for a topic, dig out your email, or shuffle over to Twitter just to send you a DM. It’s always easier for them to just...not work with you.

What I’m talking about doesn’t even require a huge website overhaul...all it takes is a little bit of consideration and dedication to always asking “how can I make this easier for my prospects?” 

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.