So I’ve had some really fast success in my content marketing lately.
My industry’s resetting for the next phase of the pandemic and I needed to adapt and align, so I decided to try out LinkedIn content creation again. This time, keeping it short…but also focused on LinkedIn as a platform.
My thoughts shifted from my last round of content creation…why cover broad content marketing topics to people on the platform? If we’re on LinkedIn, let’s talk LinkedIn!
And that’s what I did. Two short articles, a couple posts, and 2 days of ads later and I had two meetings set up and one new active contact at a client I’ve been wanting to sign for years.
So this month, I wanted to share what I learned so hopefully you can take something away to your content marketing work.
I also tossed a couple dollars behind some ads.
I used a list of vendors I’d been targeting and one I knew had performed well in the past. Two days and $20 later, I got a project invite that I think is going to turn out to be my first value-based client. (My first potential one fell through for legal reasons.)
That’s the great thing about putting some money in ads. You get outreach that would’ve likely taken hours of your time and effort.
P.S. If you ever have any challenges with your content creation? Come over to the community boards.
And if you want to learn more about Black Content Marketing? Start here.