BF content marketing: Content Marketing truths from sales (Week 2)

Published: Wed, 06/14/23

Hey!

Conversations with salespeople have been some of the most instrumental in developing my approach to content marketing.

I was never a “publish for the sake of publishing” person, but I don’t come from a sales background...which meant there was an entire side of the conversion process I didn’t understand.

This month, I want to walk through some of the most useful and recent lessons I’ve learned working and talking with salespeople and from my own work being both my own sales and marketing departments.

All content should point to a potential sale

It’s fine to create fun content or something that interests your or just gets audience attention...but it should all point to a bigger goal. Here’s an example.

I have a client who helps hospitals figure out whether they should go through with mergers with other hospitals. One of the salespeople wanted to start talking more about football (because that’s what he did in his meetings.)

That works great for sales conversations, but from a content perspective, it could easily fall flat or even work aginst the brand.

But that didn’t mean we couldn’t use the concept. Instead of scores, we looked into using football themed content in areas where we knew it was a popular sport.

Keep things focused on an outcome and you can actually play with themes even more than you realize.

Megan

P.S. If you ever have any challenges with your content creation? Come over to the community boards.

And if you want to learn more about Black Content Marketing? Start here.

516 Northwood Rd
#8673
West Palm Beach FL 33407
USA

Unsubscribe | Change Subscriber Options