Every month we run through a series of questions to help you run your freelance business like a bigger business—“self-coaching” your way to better results and a better life. You can view a condensed version of this month’s coaching prompts here.
The key to a sustainable freelance business is sales. Don’t let anybody tell you different.
Yes, you can grab a few gigs from Upwork or a friend of a friend, but keeping your business going for years? In a way that’s profitable? That takes solid sales processes.
Thankfully, it’s not hard to get good (seriously...I hated selling when I first started and have gotten much better at it). That’s why this month, we’re going to cover the freelance sales cycle and keys to improving your
results.
What’s the key to better follow-up?
If you’ve got a decent pipeline going, it’ll be next to impossible to keep up with your pipeline without some help.
For most of us a free CRM (I use Streak) will be fine. Some people use Excel. Regardless, don’t wait on this step. Even if you only have a few prospects,
use it as an opportunity to learn a platform or develop your own system.
