As much as I believe in content marketing, it’s not a good fit for everybody at every stage in their freelance business.
Especially for early freelancers, you can burn a ton of time and energy “creating content” that just gets dumped into the void...and that’s because knowing what even has a shot at working for you takes time!
That’s why this month, we’re going to cover things you can do if you’re not at a point where content works in your favor (yet).
Refine your niche
People’s ability to consume content has maxed out...but at the same time,
there’s just more and more of it out there every day.
This means you have to cut through the noise, and that requires
specificity.
You need to be speaking to the VERY specific problems your niche is having. But doing this means you really have to
know who you’re trying to get in front of...and again, that takes time.
And if you want to learn more about Black Content Marketing? Start here.